Rich Wilson Creative Services Writing Sample (ASCII text format)
For demonstration purposes only / (c) 1996-2003 All rights reserved

Program Overview

Client: Deborah Hospital Foundation

Program: (Excerpt) A Life-Giving Tradition

Type: Public Relations/Marketing

Audience: Individual philanthropists or representatives of philanthropic organizations. Viewers will be decision-makers in a position to donate, or influence the donation of, funds. They are likely to be sophisticated and well-educated.

Objectives: This program's main goal is to touch viewers' emotions and make them more receptive to other elements of the fund-raising presentation. Its basic premise is that Deborah takes critically ill people and "gives them back" to their communities, where they return to active and productive lives. It should use a warm, sensitive tone, and convey positive values.

Format: Given the program's goal of moving viewers emotionally, and the theme of returning people to their communities, it was decided that the program should present a dramatic story about a patient on his first day back at work. The program was to be shot film-style on videotape with an emphasis on high production values.

The excerpted material here begins on page 4 of the actual script.


Rich Wilson (c) 1996-2003 all rights reserved                             
Excerpt for demonstration purposes only 
------------------------------------------------------------------------------ 
 
         EXT. RESIDENTIAL STREET - WIDE SHOT
 
         Fred walks slowly down a tree-lined street, feeling the heft of
         the bag on his shoulder, and taking in the sights of the small
         town as if for the first time. He arrives at a house and slips
         mail through a letter slot in the door.
 
                                                  CUT TO:
 
         INT. FIRE HOUSE - DAY - EXTREME CLOSEUP - CHECKERBOARD
 
         A hand picks up one of the checkers.
 
         WIDE SHOT
 
         The hand belongs to HARRY, a black man of about 65. His opponent
         is DOUG, a gruff white man also about 65. In the b.g., out of
         focus, a FIREMAN can be seen polishing a fire engine. Doug looks
         up as Harry finishes moving his piece. RACK FOCUS as Fred enters
         in the b.g. The Fireman climbs down from the fire engine, greets
         Fred, and takes the mail.
 
                             HARRY
                   It's your move, Ace.
 
                             DOUG
                   Awright, just hold your horses! I'm
                   thinkin'.
 
         FOLLOW FOCUS as Fred approaches the players and stops.
         Concentrating on the board, they don't see him at first.
 
                             FRED
                   Don't you guys ever get bored with that
                   game?
 
         Doug and Harry look up, annoyed at first by the interference, but
         smiling broadly when they recognize Fred.
 
                             HARRY
                   Well, look who's here!
 
                             DOUG
                   Hey, Fred! Son of a gun!
 
                             HARRY
                   How ya doin'?
 
                             FRED
                   Not bad, can't complain. Everything works.
                   Better than before, that's for sure.
 
                             DOUG
                   How's it feel to be back?
 
         ANGLE ON FRED
 
                             FRED
                   Well, I'll tell ya. It's nice to feel
                   useful again. I never appreciated this job
                   until all of a sudden I wasn't able to do
                   it anymore. Then I wanted it back real bad.
 
                             DOUG
                   Yeah, take it from me. It's a lot nicer
                   when you can retire by choice, when you're
                   ready.
 
                             HARRY
                   Amen.
 
                             FRED
                   Well, I still got a few miles left in me.
 
                             HARRY
                   Okay, I hope you'll let me know when you
                   are ready to retire.
                          (gesturing to game)
                   It would be nice to play somebody who I
                   didn't beat all the time.
 
         He smiles and Fred laughs. Doug is caught by surprise, but
         rebounds.
 
                             DOUG
                   Hah. You wish!
 
                             FRED
                   Listen, it's good seeing you guys. Don't
                   work too hard.
 
                             HARRY
                   You can bet on that.
 
                             DOUG
                   Good to have you back, Fred.
 
                             FRED
                   Thanks. See ya 'round.
 
                             HARRY
                   Take it easy.
 
         Fred exits, waving to the Firemen on the way out.

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