Rich Wilson Creative Services Writing Sample (ASCII text format)
For demonstration purposes only / (c) 1996-2003 All rights reserved
Client: Deborah Hospital Foundation
Program: (Excerpt) A Life-Giving Tradition
Type: Public Relations/Marketing
Audience: Individual philanthropists or representatives of philanthropic organizations. Viewers will be decision-makers in a position to donate, or influence the donation of, funds. They are likely to be sophisticated and well-educated.
Objectives: This program's main goal is to touch viewers' emotions and make them more receptive to other elements of the fund-raising presentation. Its basic premise is that Deborah takes critically ill people and "gives them back" to their communities, where they return to active and productive lives. It should use a warm, sensitive tone, and convey positive values.
Format: Given the program's goal of moving viewers emotionally, and the theme of returning people to their communities, it was decided that the program should present a dramatic story about a patient on his first day back at work. The program was to be shot film-style on videotape with an emphasis on high production values.
The excerpted material here begins on page 4 of the actual script.
Rich Wilson (c) 1996-2003 all rights reserved Excerpt for demonstration purposes only ------------------------------------------------------------------------------ EXT. RESIDENTIAL STREET - WIDE SHOT Fred walks slowly down a tree-lined street, feeling the heft of the bag on his shoulder, and taking in the sights of the small town as if for the first time. He arrives at a house and slips mail through a letter slot in the door. CUT TO: INT. FIRE HOUSE - DAY - EXTREME CLOSEUP - CHECKERBOARD A hand picks up one of the checkers. WIDE SHOT The hand belongs to HARRY, a black man of about 65. His opponent is DOUG, a gruff white man also about 65. In the b.g., out of focus, a FIREMAN can be seen polishing a fire engine. Doug looks up as Harry finishes moving his piece. RACK FOCUS as Fred enters in the b.g. The Fireman climbs down from the fire engine, greets Fred, and takes the mail. HARRY It's your move, Ace. DOUG Awright, just hold your horses! I'm thinkin'. FOLLOW FOCUS as Fred approaches the players and stops. Concentrating on the board, they don't see him at first. FRED Don't you guys ever get bored with that game? Doug and Harry look up, annoyed at first by the interference, but smiling broadly when they recognize Fred. HARRY Well, look who's here! DOUG Hey, Fred! Son of a gun! HARRY How ya doin'? FRED Not bad, can't complain. Everything works. Better than before, that's for sure. DOUG How's it feel to be back? ANGLE ON FRED FRED Well, I'll tell ya. It's nice to feel useful again. I never appreciated this job until all of a sudden I wasn't able to do it anymore. Then I wanted it back real bad. DOUG Yeah, take it from me. It's a lot nicer when you can retire by choice, when you're ready. HARRY Amen. FRED Well, I still got a few miles left in me. HARRY Okay, I hope you'll let me know when you are ready to retire. (gesturing to game) It would be nice to play somebody who I didn't beat all the time. He smiles and Fred laughs. Doug is caught by surprise, but rebounds. DOUG Hah. You wish! FRED Listen, it's good seeing you guys. Don't work too hard. HARRY You can bet on that. DOUG Good to have you back, Fred. FRED Thanks. See ya 'round. HARRY Take it easy. Fred exits, waving to the Firemen on the way out.